Gig'le vs Instagram for artists
Use both, for different jobs. Instagram is built to get your work seen by as many people as possible. Gig'le is built for the working side of being an artist in India: finding paid gigs, discovering events in your city, and connecting with organisers, venues and other artists in your craft.
Most artists already use Instagram, and they should keep using it. This page explains what each one is for, so you can decide where to spend your time.
At a glance
| Compared | Gig'le | |
|---|---|---|
| Built for | Instagram: Everyone, sharing anything | Gig'le: Artists, organisers and venues |
| Best at | Instagram: Reach and building an audience | Gig'le: Finding paid gigs, events and people in your craft |
| Paid work | Instagram: Through DMs and word of mouth | Gig'le: Gigs posted by organisers, with the craft, location, experience level and pay stated |
| Events | Instagram: Announced in posts and stories | Gig'le: An events board you can filter by craft and city |
| Organised by | Instagram: Who you follow and what you engage with | Gig'le: Craft (ten of them) and city |
| Showing your work | Instagram: Posts, reels and stories | Gig'le: Posts that collect on your profile, which organisers look through when you apply |
| Cost | Instagram: Free | Gig'le: Free to join and browse. Posting gigs and hosting events are part of the Organizer plan |
What Instagram does well for artists
- Reach. Your work can travel far beyond your city.
- A large audience. The people you want to reach are probably already there.
- Short video. Reels are one of the best ways to show a performance in a few seconds.
- Your brand. A well-kept profile is often the first thing someone checks.
If your goal is to be seen by as many people as possible, Instagram is the right tool.
Where Gig'le is different
- Paid gigs in one place. On Instagram, paid work arrives through DMs, if it arrives. On Gig'le, organisers and venues post gigs on the Gigs board with the pay stated, and you press Apply on the ones that suit you.
- Organised by craft and city. Every gig and event belongs to a craft and a city, so a dancer in Hyderabad can see dance gigs and events in Hyderabad, not whatever is trending.
- Events you can actually go to. Open mics, jam nights, workshops and shows near you, on the Events board.
- The people who post opportunities are there. Organisers and venues use Gig'le to find artists, so your work is in front of people who are looking.
- Your work is your application. When you apply for a gig, the organiser looks through the work on your profile before deciding.
How to use them together
- Use Instagram to be seen. Keep posting your best work and your reels.
- Use Gig'le to find work and your people. Check the gigs and events in your craft and city, apply to the ones that suit you, and go to the events.
- Post your strongest work on Gig'le too. It is what organisers see when you apply.
For organisers and venues
Finding an artist on Instagram usually means searching hashtags, scrolling profiles and sending DMs that may not be read. On Gig'le you post a gig describing what you need, where and what you will pay, and artists apply to you with their work. See how it works for organisers.
Frequently asked questions
Is Gig'le an alternative to Instagram?
- Not a replacement. Instagram is for reaching a wide audience; Gig'le is a social network for artists in India, built around finding paid gigs, events and other people in your craft and city. Most artists benefit from using both.
Can I find paid gigs on Instagram?
- Sometimes, through DMs and word of mouth, but Instagram has no place where gigs are listed with their pay. On Gig'le, organisers post gigs with the craft, location, experience level and pay stated, and you can apply directly.
Is Gig'le free?
- Creating an account and browsing gigs and events are free. Posting gigs and hosting events are part of the Organizer plan.
Who uses Gig'le?
- Artists across ten crafts, from music, dance and comedy to photography, fashion and food, and the organisers and venues who post gigs and host events.
What is the best social media for artists in India?
- It depends on what you need. Instagram and YouTube are best for reach. For paid work, events and connecting with others in your craft and city, a platform built for artists, like Gig'le, does more.
Keep what works. Add Gig'le.
Find paid gigs, events and other artists in your craft and city. Creating an account is free.
Join Gig'le free